◆ guides
What I learned building websites for local businesses, written down so you can use it without me.
Google Business Profile: what goes in it, what goes on your site
What Google's rules allow in a business listing, what in Posts, what to keep on your own website, and what to check in your profile.
2026-10-16 · 5 min read
Can your price list say starting at? What the FTC and NYC say
Whether a salon or studio price list can say starting at, what the FTC, New York City and California say, how to write a variable-price service, and how Poland's rule differs.
2026-10-02 · 5 min read
Booksy new client fee: when you pay it and how to avoid it
When Booksy charges the new client fee, which bookings its Boost terms leave out, and how to set up your own channels so you pay only for clients who found you in Booksy's marketplace.
2026-09-24 · 5 min read
Website subscription: what to check before you sign the contract
Five points that decide whether a monthly website deal is fair, and how to check what stays yours when you stop paying.
2026-09-23 · 5 min read
Auto repair shop website cost: what you pay and what you get for it
Four routes to a shop website, prices checked in September 2026, and a two-year sum so you know what you pay for.
2026-09-22 · 5 min read
